For nearly 20 years Florence has held positions in marketing and communication in entertainment in particular. She was Marketing Director of several U.S. film studios until 2011: Paramount Pictures France , after serving as Marketing Director of UIP (United International Picture) from 2005 to 2008, a film distribution structure in France for Universal, Dreamworks and Paramount, and Marketing Director Universal Pictures Video . She oversaw the launch and promotion of Blockbusters such as Mission Impossible 3, Indiana Jones 3, big animated films such as Shrek 3, Kung Fu Panda, Madagascar but also more specific films like Inconvenient Truth (first Al Gore’s film about ecology), Revolutionary Road by Sam Mendès, local acquisitions such as Bille August’s Good Bye Bafana… She chose to get closer to the initiative of film projects by moving to Production.She is the lead producer with Corinne benichou of Cold blood legacy.
